Google Analytics is a free tool by Google that tracks and reports website traffic and user behavior. It helps businesses understand how visitors interact with their site.

Yes. Google Analytics (GA4) is completely free to use. There’s also a premium version called Google Analytics 360 for enterprise-level features.

Google Analytics 4 (GA4) is the latest version of Google Analytics. It provides more accurate tracking, better event-based data, and cross-platform measurement (web + app).

• Track website visitors

• Identify your top-performing pages

• Measure marketing campaigns

• Monitor conversions (sales, leads, downloads)

• Improve your website’s performance and user experience

Basic setup can be done without coding using plugins (e.g., for WordPress). For advanced tracking (events, custom goals), coding or help from a developer may be required.

A small tracking code is added to every page of your website. You can also install it using Google Tag Manager for more flexible tracking.

Yes, we scan your website for malware, outdated plugins, and other vulnerabilities. We also help with SSL monitoring and renewals.

Yes. GA4 can track both website and mobile app activity under the same property, making it ideal for cross-platform businesses.

• Page views

• Bounce rate

• Session duration

• User demographics (age, location, device)

• Traffic sources (Google, social media, direct, ads)

• Conversion goals and e-commerce sales

Yes. Google Analytics anonymizes IP addresses and complies with data privacy laws (like GDPR). However, you should include a privacy policy on your site.